How to Become a Hero
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   C.J. Hayden, MCC
c.j. hayden
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About C.J. Hayden
Professional Bio (Personal bio below)

C.J. Hayden, MCC, CPCC, is the bestselling author of Get Clients Now! (AMACOM, 2007), Get Hired Now! (Bay Tree, 2005), and The One-Person Marketing Plan Workbook. Since 1992, C.J. has helped thousands of entrepreneurs and changemakers launch and sustain successful ventures, serving as a business coach and trainer. In her current role as an entrepreneurship coach to right livelihood entrepreneurs and social entrepreneurs, she blends business coaching with mentoring and practical advice. C.J. has over 30 years of business management experience and has studied psychology, spirituality, and personal growth in a wide variety of disciplines since she was old enough to read.

C.J. has taught entrepreneurship, marketing, and leadership skills for hundreds of organizations, including John F. Kennedy University, Mills College, The Coaches Training Institute, Leaderspring, Chevron, Federal Express, Marriott, Wells Fargo, SCORE, and the U.S. Small Business Administration.

As one of the leaders in the emerging profession of coaching, C.J. was a founding director of the worldwide Professional & Personal Coaches Association (which later merged with the International Coach Federation) and editor of their newsletter Being in Action. She is also the founder of the Coaches Make a Difference Initiative and serves on the advisory board of Choice: The Magazine of Professional Coaching. C.J. holds the credentials of Master Certified Coach and Certified Professional Co-Active Coach.

As an activist and social entrepreneur, C.J. is the founder of the Send Girls to School Project, and serves on the boards of A Good Deed Tea, Global Initiative to Advance Entrepreneurship, and the Social Enterprise Alliance San Francisco chapter.

A popular speaker and workshop leader, C.J. has presented hundreds of programs on marketing, entrepreneurship, life purpose, and social change to corporate clients, professional associations, community groups, and small businesses. Her articles have been published internationally in Home Business, SOHO Business Report, and CareerSource magazines, and in numerous regional publications, including California Job Journal and Bay Area BusinessWoman. She contributes regularly to dozens of websites and ezines, including, Business KnowHow, and

C.J.'s work has been featured in Investor's Business Daily, Priority Magazine, Home Office Computing, and Costco Connection, and in numerous books, including Get Slightly Famous, Take Back Your Time, and The Business and Practice of Coaching. She has been widely profiled internationally by newspapers, radio, and TV. Find out more about C.J. at

Personal Bio

C.J. was born in Mount Kisco, New York, but left almost immediately. Before settling in San Francisco as a young adult, she had lived in sixteen cities, eight states, and two Canadian provinces. C.J. dropped out of high school and ran away to Canada at the age of 15, and has been on her own ever since. After surviving on the streets as a homeless teenager, she began her entrepreneurial career making jewelry in a logging cabin on Vancouver Island.

Before turning 30, C.J. held over fifty jobs, including carhop, bank teller, computer programmer, surveyor, product manager, and planetary geologist. She has been self-employed as a technical writer, corporate trainer, seminar producer, software developer, and management consultant. For ten years, she put herself through college at night while working full-time. An instinctive gate-crasher and determined survivor, C.J. has created her own path to success by applying her special blend of persistence, resourcefulness, and an ability to relate to just about anyone.

C.J. lives overlooking San Francisco's Haight-Ashbury and Golden Gate Park with her sweetheart Dave and their two cats Seabiscuit and KimChee. On the Enneagram, she is a Four with a Three wing, her Myers-Briggs type is ESFJ, and astrologically she's a Sagittarius with an Aquarius moon and Cancer rising.

C.J. & Dave in Alaska
C.J. & Dave cruising in Alaska

c.j. hayden

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