Articles by C.J. Hayden
How to Become a Hero: Outline If you are curious
about my steps for becoming a hero, visit this work in progress to find out more...
to Look for Courage Is in Your Heart People often tell me that I make success look easy,
but life didn't start out that way for me...
If You Can’t Make a Living, How Can You Make a
Difference? What made you decide to go into business for yourself? Did you want to make
more money, gain more freedom, enjoy yourself more, or make more of an impact on the world?...
Not Exactly Business as Usual In the wake of the Sept.
11th attacks on the World Trade Center and Pentagon, I hear a lot of question marks in the air...
Marketing the Real You I often wonder how the practice
began of pretending to be someone else in order to market your business...
Recommended Books & Audio
Clients Now! by C.J. Hayden
C.J.'s best-selling book contains a 28-day sales and marketing program for
consultants, coaches, professionals, and salespeople. It's a marketing cookbook, filled with
foolproof recipes and the essential ingredients you need to succeed. An indispensable guide for
heroes to market themselves or their businesses.
Hired Now! by C.J. Hayden
C.J.'s newest book offers a complete job search system for the job-seeker in any
field. It has everything you need to get your job search unstuck, make the best use of your time
and energy, stay motivated in the face of rejection, and land the job you want. Just what heroes
need to get hired doing the work they love.
One-Person Marketing Plan Workbook by C.J. Hayden
When you're ready for the next step after Get Clients Now!, with
The One-Person Marketing Plan Workbook, you can create a six-month marketing plan to
sustain your success. Now available as an ebook you can download immediately.
the Fear of Self-Promotion Audio by C.J. Hayden
What is it that makes you hesitate to broadcast your accomplishments and
capabilities? If you are afraid to promote yourself, how will your important work get out in the
world? Learn to overcome your fear and resistance about marketing and selling in this 60-minute
audio workshop on CD or tape.
The Way of the
Bodhisattva by Shantideva
This 8th-century Buddhist text describes the path to becoming a bodhisattva, or
"enlightened hero." Presented in the form of a personal meditation in verse, Shantideva tells us
how to work for the betterment of all beings and attain enlightenment for their sake.
Glossary of Useful Terms
Right livelihood Meaningful work, consciously chosen, which makes the best use
of your talents, honors your values, and causes no harm. The term originates in Buddhist teachings, where right
livelihood is one of the steps of ethical conduct on the Noble Eightfold Path to enlightenment and the end of
suffering for all. In modern times, right livelihood has come to mean the work that you were "meant to do."
Social entrepreneurship Using entrepreneurial principles to create positive social change. Social
entrepreneurs launch innovative or pattern-breaking ventures in either the nonprofit or for-profit sector, and
create replicable systems that they or others can use to expand their impact. Some social entrepreneurs are
entrepreneurs in the classic sense: they launch ventures that generate income through the sale of products and
services. Others operate ventures that do not earn income, but are entrepreneurial in their design.
Quotes for Heroes
"Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you
not to be? ...Your playing small does not serve the world."
-- Marianne Williamson
"The best way to find yourself is to lose yourself in the service of others."
-- Mahatma Gandhi
"We make a living by what we get. We make a life by what we give."
-- Winston Churchill
"A mighty flame followeth a tiny spark."
"You must give some time to your fellow men. Even if it's a little thing, do something for others --
something for which you get no pay but the privilege of doing it.
-- Albert Schweitzer
"Someone should tell us, right at the start of our lives, that we are dying. Then we might live
life to the limit, every minute of every day. Do it, I say! Whatever you want to do, do it now!
There are only so many tomorrows."
-- Michael Landon
"By the way that we think and by the way that we believe in things, in that way our world is created."
-- Pema Chodron
"It was involuntary; they sank my boat."
-- John F. Kennedy (when asked how he'd become a hero)
"You can't live a perfect day without doing something for someone who will never be able to repay
-- John Wooden
"Only those who have learned the power of sincere and selfless contribution experience life's
deepest joy: true fulfillment."
-- Tony Robbins
"We like to think that we have chosen our work, but it could be more accurate to say that our work
has found us."
-- Thomas Moore
"When you work you are a flute through whose heart the whispering of the hours turns to music. To
love life through labor is to be intimate with life's inmost secret. All work is empty save when
there is love, for work is love made visible."
-- Kahlil Gibran